An event I look forward to every season is the Boston Store Trendevous fashion show. It happens at the Brookfield Boston Store every spring and fall and is a great way to shop for new pieces to add to your wardrobe.
Many fashion shows are more about entertainment than practicality, but this event is different. It’s truly designed to help you to shop the fashions you see in the show.
It all starts with pre-show shopping. Attendees are given a pass to save their seat so they can get a head start on perusing what’s new. Special coupons such as 30% off shoes are great enticers and a free issue of M magazine helps with style ideas.
It pays to get there early. While there is initially plenty of seating, seats are reserved quickly as people are off to shop. Because seating isn’t tiered, you’ll want to get front row if possible so you can see the fabulous shoes. You can also grab water, coffee, and light snacks to wake you up and keep you fueled for shopping.
The show is hosted by M Magazine fashion editor Jordan DeChambre, who walks you through the different themes in the show and gives some helpful tips about adding pieces to your wardrobe. The program allows you to follow along by theme and see the designers and price of each piece going down the runway. What’s really great is that because outfits are organized by number and theme in the program and you can go straight to the rack with the same number and theme to grab sizes after the show.
I picked out a couple of fun looks from the show to give you a taste of what’s available. I would love to see QR codes in the program next year so we can quickly find pieces online from the show afterwards. For now, I linked what I could find for you.
A. Kensie faux fur jacket, Kenneth Cole blouse, MICHAEL Michael Kors faux leather leggings
C. Black Rainn vintage feather print pleated dress
D.Kensie cable-knit sweater, Oneworld paisley blouse, Anne Klein plaid short skirt
E.Karen Kane faux fur vest, Anne Klein poppy print blouse, bright red jeans
Jordan was available afterwards to help with personal shopping as well as plenty of others in the various departments to easily help you find looks from the show.
Overall, the show is great. It’s really put together to be a great experience for the shopper which is why I come back time after time. The only thing that I was disappointed in this time was the goodie bag. The Anne Klein tote was nice, but most everything else was a flyer for something in the store. It felt like a hurried after thought. Other years have included t-shirts, notepads, and other fun trinkets that at least made it worth picking up.